It’s just a blog, why bother?
More often than not we develop a callous attitude when it comes to writing a blog. The underlying approach is casual. Since we are anyways presenting what is upfront in our minds, we have the leeway to go haywire in expressing our thoughts. But wait. You are on the wrong track, especially if what you have in mind is a corporate blog. The simple reason it assumes high significance is that it showcases opinion, ideas or thoughts. And there is something even bigger – you are looking to draw attention by effectively positioning what is in your mind. Therefore, the content and language components should be balanced. It would be wrong to think that strength in one could offset the other’s weakness.
On the content front, the key issue could be having the idea but not knowing how to weave it into a presentable format. Haphazardly woven matter either does not resonate at all or the impact is diluted. On the language front, either the writer may not be well-versed in English or could have faulty grammar.
Now there are two ways to address this: either you develop the expertise in both domains, which could be time-consuming and something you may not be able to afford given the urgency, or employ an editorial/content writing service provider such as Inkorporated.
Content writers have the expertise and wherewithal to develop the story using the right components. They give it the spin required to pull crowds. Editors work on the language: sentences are phrased to be incisive, accurate and succinct, which rarely happens when randomly expressing thoughts. They provide the apt tone, rendering the matter both credible and authoritative. The right choice of words is especially relevant for corporate blogs that also serve as tools for building a brand’s image.
So do not take your blogs lightly, especially if you are in the corporate domain. A blog speaks volumes about business and therefore needs to be positioned well to generate the right impact.