How to Create Smart SEO Content

In today’s world, digital marketing is essential for companies to stay in the game, as the preferred mode of conducting business shifts from offline to online amid the COVID-19 pandemic. In general, search accounts for ~30% of the total traffic a website receives. Therefore, search engine optimization (SEO) is crucial to successful digital marketing. SEO entails modifying a website to improve its position in the search engine results page. It helps companies improve consumer experience and drive sales. However, creating an SEO-friendly post can be challenging and time-consuming. Some pointers that can help you create an effective post are outlined below.

Maintaining right length: Long posts have better chances of being ranked higher in searches. However, writing lengthy blogs with thousands of words will fail to catch attention. Thus, it is very important to optimize the length of your blog. The recommended length is 300–600 words. Always keep in mind: quality matters more than quantity!

Structuring content: Organize the content into different sections with appropriate headings and sub-headings. Your blog post must start with an introduction, followed by the main body and a conclusion. Note that including a powerful call to action such as “Click here to get a free demo of our product!” (linked to the relevant webpage) in the conclusion would drive traffic to your website. Also, make sure that the paragraphs in each section are not lengthy. Structuring and formatting your blog well will enhance readability and visual appeal, making it more engaging.

Crafting attractive title: Giving your post a catchy title is as important as selecting the right topic. The title must describe the content accurately while being attractive. It should contain 55–60 characters as search engines such as Google display only the first 60 characters in search results. Also, ensure that the title contains a target keyword. Placing the keyword close to the beginning of the title would help garner more views.

Using keywords: Including target keywords in your post significantly raises the ranking potential. Nonetheless, refrain from stuffing keywords into your blog as it would hamper readability. Moreover, the keywords you choose must be relevant and fit users’ search intent. Focus on including target keywords across your post, specifically in the title, section headings/sub-headings, and conclusion, in a natural manner. If you have trouble finding the right keywords, visit Google Keyword Planner.

Including graphics: Inserting relevant, appropriate graphics in your post makes it more interesting and helps you cut down on the number of words, as an image is worth a thousand words. However, high-resolution images can reduce the time your webpage takes to load, and most customers do not wait for more than a few seconds. So, optimizing the images in terms of size, quality, and number is essential. Moreover, attach alt text (the text that appears when the image fails to load) with the target keywords to your images; this helps search engines to understand the images better and index them correctly.

Although writing SEO-friendly blogs is complex, you can perfect it over time through practice. Inserting external links to reliable sources and other webpages providing information on related content, as well as internal links to other useful pages on your website, would lend credibility to your post and enhance user engagement. In addition to creating an effective blog, promoting it well is imperative to ensure that it reaches the right audience. Post blogs regularly and maintain and update them to climb up the ranks.