Infographics That Shine: Tips to Empower Business Presentations

An avalanche of numbers defines business and finance data. Converting such unstructured data into clear and captivating communication is key. This is where well-crafted infographics come into play. Imagine explaining complex financial data with pictures that instantly make sense – that's the magic of infographics. They help us understand big numbers and trends quickly, which is crucial when talking about money matters.

Information overload often impacts the viewer’s attention span, which may be detrimental to your business prospects. Hence, effective infographics help transform mundane financial data into memorable stories. They elevate presentations to immersive experiences, instilling confidence, trust, and engagement among your audience.

Let’s explore how to make business and finance presentations effective and engaging.

Plan First

Before making your infographic, create an outline or wireframe that organizes the pieces of information you want to share. Figure out the important points you need to get across. For instance, to show annual revenue trends, decide on the units to be used and whether you want to present data in the form of bar charts or heat maps.

Add a Clear Title

Your short infographic title explains it all. Make sure the title is easy to understand and yet grabs the attention of your prospects. It is important to choose a title that fully reflects the data presented in the infographics.

Choose Fonts Wisely

Limit your font choices to two at the most – one for the main headings and another for the rest of the text. Pick a creative font for titles and headings, but stick to a simple font for the main text. This ensures easy readability, given time is typically of the essence while presenting pitch decks. Make sure the fonts you choose match the theme of your content. For example, for financial forecasts, consider using a clean and professional sans-serif font for headings and titles, such as Helvetica, Arial, or Roboto. The bold font style for headings helps stand out visually.

Picking Colors that Work Together

Keep your infographic smooth by using only three or four colors that work in sync. Prefer using colors per your company’s style guide, with some online tools can help you choose colors that look great together. Make sure the colors fit the topic you're talking about. For instance, to represent growth metrics, you can use green to show growth and red to indicate decline.

Keep it Simple and Clean

Your goal is to share a lot of information in a way that is easy to understand. So, do not make it too crowded. Leave space between different pieces of information, and ensure limited use of text. For instance, instead of writing long sentences, use a headline format – often seen in news snippets.

Use Pictures and Icons

Various infographic tools available online as well as Microsoft PowerPoint offer lots of icons you can use. Make sure the icons you select gel together and precisely represent the date you wish to convey. For example, while sharing financial trends of the automotive industry, you can use the odometer as an icon, with the needle pointing to the number you want to show. The icons should also have the same style and colors if possible.

Make It Easy to Follow

Organize your infographic so that it tells a story that is easy to follow visually. Finance professionals, particularly investors, tend to look at the most important information first, which is typically placed at the top and read from left to right. Arrange your information with this in mind.

At Inkorporated, our expert team of creatives can help design jaw-dropping infographics.

Be it to share market trends…

…or offer advice…

… or explain your strategies.

So as you embark on your next corporate or finance presentation, remember the captivating potential of infographics. They are not merely visuals; they are the conduits of understanding, the champions of engagement, and the storytellers of numbers. Unlock their potential, and watch as your financial presentations evolve into compelling narratives that resonate, inform, and leave an indelible mark on the minds of your audience.

If this is quite a task, feel free to reach out to us!